Resources Library by ANA

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

Company: InsightGig

November 22, 2023

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj

November 22, 2023

Owning Inspiration

Enabling inspiration for its users is the core of Pinterest?s mission, and it is always actively exploring new and innovative ways to measure this mandate. In 2021, Pinterest approached Firefish with a unique challenge; to understand inspiration and...

Catalogue: Congress 2023

Authors: Daron Sharps, Martyn Hill

September 27, 2023

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023

Authors: Claudia Sciarretta, Paulina Castillo

Company: PepsiCo

April 25, 2023

Strategies to Reveal the ROI Behind Hidden Data

In today?s world of expansive research and data, there is simply too much to learn and too much of a struggle navigating through numerous files, systems, and tools. There?s no efficient way to search and extract all the possible value from what has...

Catalogue: Webinars 2021

Authors: Scott Litman, Kristi Zuhlke

Companies: Lucy, KnowledgeHound

July 9, 2021

Emotion AI

An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with...

Catalogue: Webinars 2021

Author:

Company: Entropik Tech

July 7, 2021

The promises and pitfalls of market insights platforms

Tech that empowers research & insights professionals to share knowledge, collaborate more effectively and operate in a DIY environment is playing a critical role in the new workplace. This is why so many large enterprises are now investing in...

Catalogue: Webinars 2021

Author: Scott Litman

Company: Lucy

February 25, 2021

Applying AI to real shopper behaviour in real stores

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Simon Ford

Company: Shopper Intelligence

November 2, 2020

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Ramanathan Vythilingam

Company: Unilever

November 2, 2020